Love is in the air - can you feel it? No? Well, maybe you’ll find it online. That’s where most people go in search of it these days, and that includes brands. Social media advertising seems like a no-brainer: put your ads on Facebook or Twitter or Instagram, get all the likes and follows, be mentioned in a post by a Kardashian, then bam, just watch the revenue pour in. It’s not always as easy as it sounds to find success from advertising on social media, though. Shelling out money for ads on social media platforms can be a poor investment if you don’t take the time to do it right.
Finding success with social media advertising requires navigating a maze of options; you have to find where your consumers are online, how to most easily access them and when they are the most engaged.
So: Are you looking for love in all the wrong places? Maybe we can help with that.
1. First Impressions
Stop. Before you touch anything, take a moment to consider who you’re talking to. Developing a clear picture of who your audience is will inform the direction in which you should steer your campaigns. Even something as basic as anticipating their gender will help you to make a better first impression.
One nice thing about social media is that people tend to share a lot about themselves including their job, interests, location, hobbies and more. Your campaigns can become pretty well-targeted if you take the time to do your research.
2. Show Them the Real You
Okay, so hopefully you’ve learned a bit about your target audience after step one. Now, it’s your turn to allow them to get to know you. In order to make the greatest impact, consumers need to be repeatedly exposed to your advertising. Each time they come across it, they’ll become more familiar with your brand, your product or service and your messaging. People rarely make a purchasing decision after one exposure. Having a low budget-per-ad-set can result in your ads not running enough for them to be effective.
3. Get on the Same Page
When it comes to the ads themselves, you’ve got more options than you think: stories ads, sponsored posts, video ads, static ads - the list changes depending on the platform. Not all consumers prefer engaging with the same kinds of ads. Your goal is to make sure that the way you use social media advertising pairs well with the ways your audience uses social media.
4. Stand Out in the Crowd
Social media is a fast-paced, chaotic environment. Your ad campaigns need to compete with the animal videos and vacation photos from relatives. To make an impact, you need the most effective creative. Make sure you’re sharing high-quality creative and show off your products as often as possible. Sharing with consumers what they can actually expect to get from your product or service performs much better than generic content.
Meet Your Media Matchmakers!
Social media advertising, when done with care, is a highly effective and engaging ad channel with a high click-through rate and ROI. It’s excellent for influencing purchasing decisions, especially for millennials and women, as well. If you want to be sure you’re doing it right the first time before you see a negative return on your ad spend, allow our media matchmakers to guide you through the process. Schedule a call with The Ward Group today!