Is Connected TV on Your Radar?
Hey, advertisers! Is Connected TV on your radar as we approach 2024? If not, it should be. We’ve been at the forefront of the CTV...
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- Nov 21
Establishing KPIs
How to Chart Your Course in Traditional & Digital Media In all media campaigns, having a guiding beacon is paramount. Without this...
- Nov 21
Why Patience is Crucial in Digital Marketing
In our fast-paced, digitally-driven, I-want-it-now world, where we're accustomed to the immediacy of delivery services like Amazon Prime...
- Oct 3
Media Mix
Put on your chef hat and join us as we delve into the art of crafting a delectable media plan. Far too often, we encounter brands that...
- Oct 3
Exploring LinkedIn Ads
LinkedIn, as the frontrunner among social media platforms tailored for professionals, presents a remarkable avenue for B2B advertisers to...
- Oct 3
Google Changes in 2023
Navigating the Shifting Landscape of Google Ads The year 2023 has brought significant developments to the ever-evolving world of Google....
- Sep 19
Which is Better: Video or Audio Advertising?
A common question we often encounter from clients during the media planning process is, "What's better, audio or video advertising?" In...
- Sep 19
Creative Considerations for Paid Social Media Advertising
Best practices in paid social media advertising are constantly evolving. Changes in platforms, industry updates, and shifting consumer...
- Sep 19
Lights…. Camera….. Inaction? The Ongoing Writers Strike’s Impact on Media & Advertising
In the realm of media, an ongoing writers strike emerged as a prominent concern this summer, sending ripples through the entertainment...
- Aug 17
The Power of AI in Marketing: Enhancing Workflows and Driving Results
The dominance of artificial intelligence (AI) has undeniably captured the attention of the media in 2023, and it shows no signs of...
- Aug 17
All We Are Saying is, Give Print a Chance
Despite the dominance of digital media in today’s advertising world, there’s still something to be said about the value of print...
- Aug 17
Unlock the Full Potential of Your Business with a Media Buying & Planning Agency
Are you a business owner in need of effective marketing solutions? Have you tried handling it on your own only to be met with...
- Aug 8
Social Change
As we hope you know by now, The Ward Group is always striving to stay at the forefront of the advertising/marketing industry and be a...
- Jul 11
The End of an Era: Key Differences Between Universal Analytics and Google Analytics 4
On July 1, 2023, marketers bid farewell to Universal Analytics (UA) as Google Analytics 4 (GA4) took its place. This long-awaited...
- Jul 11
The Future of Twitter: An Analysis of Musk's Acquisition
In 2023, one of the most captivating narratives in the realm of social media and the broader media landscape revolves around the...
- Jul 11
How Advertisers Can Assess the Impact of Brand Campaigns
Brand awareness is crucial for the success and longevity of any business. Running brand awareness advertising campaigns is a common...
- Jun 22
Tracking & Measuring Traditional Media – Is It Possible?
Technology advancements have helped improve tracking capabilities. Read on to learn how.
- Jun 22
Maximizing the Impact of TV Advertising
Here at the Ward Group, we have an extensive knowledge regarding TV buying that we love sharing with our clients. We've listed some here.
- Jun 22
The Anatomy of a Programmatic Display Campaign
Effective programmatic display ads require careful setup: targeting, inventory selection, and tracking mechanisms. The Ward Group can help.
- May 24
Reach and Frequency – The Bedrock of Media Buying and Planning
As the world of media buying and planning continues to evolve, new marketing metrics have infiltrated the media scene. Metrics like...
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