6 days agoBreaking the Conversion Tracking MythHow can a brand that doesn't have a purchase action or lead event still see success from conversion tracking? Answer: Soft Conversions.
6 days agoThe Issue with Quality in ProgrammaticJust like most things in life, Programmatic Media Buying has it's pros and cons. Let's evaluate the issue of low-quality inventory!
Apr 18Getting on Board with Digital Out-of-HomeStatic OOH is a classic staple of any media plan, but DOOH provides unique capabilities many brands don't leverage enough. Let's jump in!
Apr 11What's the Latest on Privacy in Digital Media?We're all waiting to see how privacy changes like iOS 14 & the Privacy Sandbox will affect digital media. Here's the most recent change.
Apr 11Welcome to the Future: Web3 & The Metaverse IntroducedAre the days of the internet we know numbered? Let's get futuristic with Web3 & the Metaverse.
Mar 23Google Ads – Embrace the ChangeThe only things that stays the same in Google Ads is change. See what new developments have already been announced in 2022!
Mar 18TikTok Advertising: It’s Here to StayTikTok! The clock is striking for the new social media giant. See why TikTok is not just for kids anymore.
Jan 28How Did Streaming Do in 2021?2021 was another great year for streaming, but that doesn't mean all was rosy. Here are the highlights.
Jan 28Have You Considered Local Magazine Advertising?Come explore the world of local magazine advertising with us! It may be just what your ad portfolio needs.
Jan 28The Powerhouse Couple: TV and Radio AdvertisingWhen TV and radio advertising meet, let’s just say, sparks fly. Learn how combining these channels helps your brand.
Dec 21, 2021A Look Into the 2022 Advertising Crystal BallAdvertisers and marketers love to predict the future. As we prepare to welcome 2022, here are some predictions for the year ahead.
Dec 21, 2021Media Planning and Buying Challenges (And How to Solve Them)Over time, we’ve developed a few coping mechanisms to help us manage the challenges of an ever-evolving media industry.
Dec 21, 2021Everything Media Planning Services Gets YouWhat do you get when you invest in media planning services? Quite a lot. Media planning is a full-time job.
Nov 30, 2021Traditional Media Buys Are Still Worth It.While we’ve been fretting over third-party cookies and click-through rates, traditional media buys have been maturing like fine wine.
Nov 30, 2021One Billboard, Two Brands. Who Will Win?The spot you choose for an OOH ad can be a source of contention, and one contemporary example of this is unfolding in NYC. Who will win?
Nov 30, 2021Top Four Factors That Affect Radio Advertising RatesBy understanding what factors have the greatest impact on radio advertising rates, you can make better use of your budget and resources.
Oct 19, 2021The Top-Ranking Media Channels of 2021The marketing landscape has undoubtedly changed over the past 2 years. What are the top performing media channels now?
Oct 19, 2021Cracking the Code of B2B Media Buying B2B marketing is about building personal relationships, logic and speaking to your niche. These B2B media buying channels do just that.
Oct 19, 2021Aligning Paid Media Channels With the Stages of the Buyer's JourneyBy identifying the paid media channels that align with the stages of your buyer’s journey, you make the best use of your marketing budget.
Sep 21, 2021Navigating the Labyrinth That is the Adtech EcosystemThe already complex adtech ecosystem is growing more difficult to navigate. Advertisers have to adapt fast to stay ahead of the game.