Reach and Frequency – The Bedrock of Media Buying and Planning
As the world of media buying and planning continues to evolve, new marketing metrics have infiltrated the media scene. Metrics like...
top of page
Search
- 4 days ago
Maximizing Digital Performance
At The Ward Group, we have had the privilege of working with numerous advertisers of varying sizes and industries across different media...
- 4 days ago
Unlocking Google Ads Success with Portfolio Bid Strategies
In today's digital marketing landscape, few mediums are as focused on direct response and conversion-driving as Google Ads. As a dominant...
- Apr 18
Media Buying on a Budget
Let's discover tips for media buying on a small budget. Enlist agency help for cost-effective solutions.
- Apr 18
AI in Marketing, Today and Tomorrow
AI is revolutionizing advertising in chatbots, image technology & smarter search engines. Read more for potential possibilities & pitfalls .
- Apr 18
Radio 101
Building strong relationships with the advertising community is key in creating a successful radio buy.
- Mar 23
Deciphering your Demographic
Unlock the secret to reaching your audience with our latest blog! Learn which media platforms work best for each demographic.
- Mar 23
Extra, Extra: How Newsprint Can Still Be Effective for Today’s Ad Campaigns
Hot off the press! Newsprint isn't dead, it's still a valuable tool for niche markets & credibility. Find out why in our latest blog.
- Dec 22, 2022
Analyzing Social Media Analytics
Social media is a great tool for just about any brand when done appropriately. But how do you know what’s working and what’s not? How can...
- Dec 22, 2022
Dashboarding Through the Snow
It’s a big advantage with digital media – the ability to analyze and respond to metrics tied to media campaigns in real time. But having...
- Nov 17, 2022
What's the Deal with Experiential Marketing?
Experiences-- they are the foundation of memories. What if we applied this concept to marketing, though? Well, there's an easy way to do so!
- Nov 17, 2022
Businesses, Build Your Brand by Banding with Your Buyers
We all carry our own core values. We want our brands to stand up for the same issues that we believe in. Business, it's time to listen.
- Nov 17, 2022
Sign of the Times: Programmatic Ad Buys and How They Continue to Change the Media Landscape
"Programmatic"-- it's a hot term in advertising right now. How does it fit in with premium video, though? Well, we've got the answer!
- Oct 24, 2022
Focus on These Fundamental Four Factors, or You May Face Failure
Algorithm, smalgorithm! Machines can't do it all! We're taking you back to the basics with four key advertising fundamentals.
- Oct 24, 2022
What Makes TikTok Tick?
Think that TikTok is only for teenagers? Think again! We’re ready to help you to navigate this space and see what it can do for your brand.
- Oct 24, 2022
Time for an Ad Spend Checkup
Can you believe that 2023 is almost here? It's time to take a quick look at spending in the advertising world before 2022 says, "Goodbye!"
- Sep 20, 2022
Don't Be Scared of a Bit of Beneficial Brand Building!
Where Have All the Brand-Builders Gone? In the current state of marketing affairs, digital media has become such a behemoth that brands...
- Sep 20, 2022
Influencer Marketing: The Strategy That Has Overtaken Social Media
“Influencer.” You’ve definitely encountered them in your social media world. We’ve got the scoop on this latest marketing strategy!
- Sep 20, 2022
"Hey Google, What's Up With Universal Analytics?"
Have you heard? It’s almost time to say "bye" to Google’s Universal Analytics! We are here to help guide you through these changes!
- Aug 23, 2022
Landing Page Optimization Techniques for Increasing Lead Generation
Help-- I think my website is working against me! How do I optimize my website to ensure I'm captivating users?!
bottom of page