Blog | The Ward Group | Media Buying Services in Dallas

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Apr 1

The Numbers are In on Over the Top Advertising

Before you invest media dollars into over the top advertising, make sure to take a look at all the numbers.

Mar 23

It’s Time to Venture Outside

Eventually, people will return to their regularly scheduled activities, and you need to start planning for that future now.

Mar 15

The Unlikely Combination of Outdoor Media and Digital Ads

On the surface, digital and outdoor media don’t have much in common, but they interact in surprisingly successful ways.

Mar 2

Conquering AdTech and MarTech in 2021

As you investigate how you want to utilize adtech and martech, here are a few things to keep in mind in 2021 and beyond.

Feb 22

Google Page Experience: Where Will You Rank?

Coming in May, Google will begin measuring the user experience of webpages to determine a page’s rank. Will you be ready?

Feb 22

Enhance Radio Marketing by Adding Online Media to the Mix

We already know investing in radio marketing is effective, but for an even greater impact, pair it with your digital marketing strategy.

Jan 21

Moving From In-House to Outsourced Media Buying Services?

When you outsource media planning and media buying services, this decision comes with several key benefits. Learn what's in store for you!

Jan 21

Boundary-Pushing Media Plans of 2020

Here are a few outstanding media plans from the previous year that delivered powerful marketing with maximum impact.

Jan 21

Understand the Brand Equity Factors that Bring Value to Ad Campaigns

There are many brand equity factors that contribute to a product’s perceived value by consumers. Learn how to harness them for marketing!

Jan 20

iOS 14 Increases Transparency in Advertising (But at What Cost?)

In 2020, Apple introduced iOS 14, bringing with it a new policy that we expect to alter the digital advertising industry as we know it.

Dec 15, 2020

2021: A Media Industry Redemption Story

The ad industry has eagerly awaited the arrival of 2021 for months. Does the ad forecast predict a chance of rain or clear skies next year?

Dec 15, 2020

Media Planning & Buying For Mobile

If you’re hesitant to commit any budget to mobile advertising, allow our media planning & buying experts to set you on the right course.

Dec 15, 2020

Strategic Marketing to Low-Income Audiences

Strategic marketing efforts seem to be focused on higher-income demographics, which you'll be surprised to learn is costing brands money.

Dec 15, 2020

Advertising Ethics: Target Audiences With Care

What are the advertising ethics of collecting, selling, buying and mining so much data on real people in order to advertise to them?

Nov 12, 2020

Thinking of Social Media Advertising Services?

You need to invest in social media to get any traction. With social media advertising services, you know it'll be done right.

Nov 12, 2020

What to Expect this Holiday Season

Here are a few holiday trends for 2020 backed up not by last year’s experiences, but by what the consumers themselves are saying this year.

Nov 12, 2020

Advertising 101: Brand Accessibility and Your Omnichannel Strategy

In the age of instantaneous connections and media fragmentation, you need to make your brand accessible to your audience.

Oct 21, 2020

Wise Up on Smart Speakers

It's high time we learned how consumers have been engaging with smart speakers - and more importantly, the ads.

Oct 21, 2020

Data: The Heart of the Media Planning and Buying Process

Data is central to the media planning and buying process, but if you aren’t receiving quality datasets, then you won't see good results.

Sep 18, 2020

The Curious Case of Radio Advertising Costs

With a little help understanding the complexities of radio advertising costs, you can produce and run ads that consumers will find engaging.

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thewardgroup

972.818.4050

The Numbers are In on Over the Top Advertising

It’s Time to Venture Outside

The Unlikely Combination of Outdoor Media and Digital Ads

Conquering AdTech and MarTech in 2021

Google Page Experience: Where Will You Rank?

Enhance Radio Marketing by Adding Online Media to the Mix

Moving From In-House to Outsourced Media Buying Services?

Boundary-Pushing Media Plans of 2020

Understand the Brand Equity Factors that Bring Value to Ad Campaigns

iOS 14 Increases Transparency in Advertising (But at What Cost?)

2021: A Media Industry Redemption Story

Media Planning & Buying For Mobile

Strategic Marketing to Low-Income Audiences

Advertising Ethics: Target Audiences With Care

Thinking of Social Media Advertising Services?

What to Expect this Holiday Season

Advertising 101: Brand Accessibility and Your Omnichannel Strategy

Wise Up on Smart Speakers

Data: The Heart of the Media Planning and Buying Process

The Curious Case of Radio Advertising Costs

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The Numbers are In on Over the Top Advertising

It’s Time to Venture Outside

The Unlikely Combination of Outdoor Media and Digital Ads