Programmatic advertising platforms changed digital ad buying, but to succeed, you need to know what you're getting into.

With everything on pause right now, what will TV look like in just a few months?

With third party cookies going away, it's time to go back to school. This is Digital Media Buying 101: a Post-Cookie Education.

OOH is designed to connect with people in public spaces. When people stay home, what happens to these ads?

By taking the time to get it right, transit advertising can be an excellent way to market to a local economy and a captive audience.

Apply these media truths and tactics to your advertising plan during a recession. You won't be disappointed.

A crisis is no time to get your foot stuck in your mouth. Here are 4 tips to communicating your brand online appropriately.

With all the money local SMBs spend on digital ad buying, is it really a good investment?

You have to keep your thumb on the pulse of the SEM industry, but let us give it a break for a few minutes. As of 2020 here's what trending.

While some parts of the ad industry are certain to see losses, COVID-19 isn't effecting everyone in the same way.

OTT programmatic buying has the potential to be a great investment. But with the good, we also must be aware of the challenges.

The Google Partners badge used to signify a paid search agency's expertise. With new changes, will this program even be worth it anymore?

Before you dive headfirst into CTV advertising, here’s a crash course on the opportunities and challenges you’ll face along the way.

Political advertising activities have a measurable impact on ad buys from digital to print in markets across the country.

It’s not always as easy as it sounds to find success from advertising on social media. Allow us to be your digital matchmakers!

By making a few changes, digital buyers can respect the concerns around privacy without sacrificing their audience targeting capabilities.

Radio marketing in small and medium markets can present a great opportunity for your brand, but you need to understand what's in store.

In 2019, some ads were able to make a larger impact than others. Which brands became a household name last year - and how'd they do it?

Podcast sponsorship faces the same challenges that audio has faced since the first radio ad aired in 1922 - how do we know it's working?

How should our fellow media buyers, advertisers, marketers and media impresarios prepare for the coming decade?