Blog | The Ward Group | Media Buying Services in Dallas

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4 days ago

The Curious Case of Radio Advertising Costs

With a little help understanding the complexities of radio advertising costs, you can produce and run ads that consumers will find engaging.

4 days ago

No Netflix, Only Chill: Streaming in a Pandemic

The churn rate rose to 41% during the first quarter of 2020 from 35% in the same period of 2019. What's going on in the streaming world?

Aug 31

The Advantages of Television Advertising Don't Come Without Challenges

There's no better time to delve into the advantages of TV advertising (and some challenges), and see how you can capitalize on this medium.

Aug 31

What is Your Brand's Responsibility During a Crisis?

71% believed brands should lead during crises such as the COVID-19 pandemic, but exactly how are you supposed to do this?

Aug 12

Healthcare Advertising: Just What the Doctor Ordered

Healthcare advertising is a huge industry that is only getting bigger. It’s not only important to do it well, but to do it ethically.

Jul 29

Media Planning and Buying Agencies Need to Think Multiculturally

Media planning and buying agencies should think more critically about the changing culture of America and their future media strategy.

Jul 29

The State of Local Advertising Ad Revenue

The COVID-19 pandemic clearly isn’t through with the US yet. Learn how it's shaking things up with local ad revenue.

Jul 29

The Advantages of Newspaper Advertising are Greater Than You Think

Newspapers are the backbone of print media. To honor all they do for communities, we're singing their praises!

Jun 30

Programmatic Advertising Platforms: A Tangled Web We Weave

Programmatic advertising platforms changed digital ad buying, but to succeed, you need to know what you're getting into.

Jun 30

What Will TV Look Like in 4 Months?

With everything on pause right now, what will TV look like in just a few months?

Jun 16

Digital Media Buying 101: Making it in a Web Without Cookies

With third party cookies going away, it's time to go back to school. This is Digital Media Buying 101: a Post-Cookie Education.

May 29

OOH in a Stay-at-Home World

OOH is designed to connect with people in public spaces. When people stay home, what happens to these ads?

May 29

Transit Advertising: Wherever the Wheels on the Bus Take You

By taking the time to get it right, transit advertising can be an excellent way to market to a local economy and a captive audience.

Apr 30

On Building a Recession-Proof Advertising Plan

Apply these media truths and tactics to your advertising plan during a recession. You won't be disappointed.

Apr 30

How to Communicate Your Brand Online During a Crisis

A crisis is no time to get your foot stuck in your mouth. Here are 4 tips to communicating your brand online appropriately.

Apr 23

Digital Ad Buying: Good for Local Businesses?

With all the money local SMBs spend on digital ad buying, is it really a good investment?

Mar 31

Finding Yourself Amidst Current Search Marketing Trends

You have to keep your thumb on the pulse of the SEM industry, but let us give it a break for a few minutes. As of 2020 here's what trending.

Mar 24

COVID’s Metamorphoses: How Coronavirus is Changing the Ad Industry

While some parts of the ad industry are certain to see losses, COVID-19 isn't effecting everyone in the same way.

Mar 11

OTT Programmatic Advertising Virtues & Woes

OTT programmatic buying has the potential to be a great investment. But with the good, we also must be aware of the challenges.

Feb 27

Forget the Badge: A Recommendation for Every Paid Search Agency

The Google Partners badge used to signify a paid search agency's expertise. With new changes, will this program even be worth it anymore?

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thewardgroup

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The Curious Case of Radio Advertising Costs

No Netflix, Only Chill: Streaming in a Pandemic

The Advantages of Television Advertising Don't Come Without Challenges

What is Your Brand's Responsibility During a Crisis?

Healthcare Advertising: Just What the Doctor Ordered

Media Planning and Buying Agencies Need to Think Multiculturally

The State of Local Advertising Ad Revenue

The Advantages of Newspaper Advertising are Greater Than You Think

Programmatic Advertising Platforms: A Tangled Web We Weave

What Will TV Look Like in 4 Months?

Digital Media Buying 101: Making it in a Web Without Cookies

OOH in a Stay-at-Home World

Transit Advertising: Wherever the Wheels on the Bus Take You

On Building a Recession-Proof Advertising Plan

How to Communicate Your Brand Online During a Crisis

Digital Ad Buying: Good for Local Businesses?

Finding Yourself Amidst Current Search Marketing Trends

COVID’s Metamorphoses: How Coronavirus is Changing the Ad Industry

OTT Programmatic Advertising Virtues & Woes

Forget the Badge: A Recommendation for Every Paid Search Agency

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The Curious Case of Radio Advertising Costs

No Netflix, Only Chill: Streaming in a Pandemic

The Advantages of Television Advertising Don't Come Without Challenges