Analyzing Social Media Analytics
Social media is a great tool for just about any brand when done appropriately. But how do you know what’s working and what’s not? How can...
top of page
Search
- Dec 21, 2022
Dashboarding Through the Snow
It’s a big advantage with digital media – the ability to analyze and respond to metrics tied to media campaigns in real time. But having...
- Nov 17, 2022
What's the Deal with Experiential Marketing?
Experiences-- they are the foundation of memories. What if we applied this concept to marketing, though? Well, there's an easy way to do so!
- Nov 17, 2022
Businesses, Build Your Brand by Banding with Your Buyers
We all carry our own core values. We want our brands to stand up for the same issues that we believe in. Business, it's time to listen.
- Nov 17, 2022
Sign of the Times: Programmatic Ad Buys and How They Continue to Change the Media Landscape
"Programmatic"-- it's a hot term in advertising right now. How does it fit in with premium video, though? Well, we've got the answer!
- Oct 24, 2022
Focus on These Fundamental Four Factors, or You May Face Failure
Algorithm, smalgorithm! Machines can't do it all! We're taking you back to the basics with four key advertising fundamentals.
- Oct 24, 2022
What Makes TikTok Tick?
Think that TikTok is only for teenagers? Think again! We’re ready to help you to navigate this space and see what it can do for your brand.
- Oct 24, 2022
Time for an Ad Spend Checkup
Can you believe that 2023 is almost here? It's time to take a quick look at spending in the advertising world before 2022 says, "Goodbye!"
- Sep 20, 2022
Don't Be Scared of a Bit of Beneficial Brand Building!
Where Have All the Brand-Builders Gone? In the current state of marketing affairs, digital media has become such a behemoth that brands...
- Sep 20, 2022
Influencer Marketing: The Strategy That Has Overtaken Social Media
“Influencer.” You’ve definitely encountered them in your social media world. We’ve got the scoop on this latest marketing strategy!
- Sep 20, 2022
"Hey Google, What's Up With Universal Analytics?"
Have you heard? It’s almost time to say "bye" to Google’s Universal Analytics! We are here to help guide you through these changes!
- Aug 23, 2022
Landing Page Optimization Techniques for Increasing Lead Generation
Help-- I think my website is working against me! How do I optimize my website to ensure I'm captivating users?!
- Aug 23, 2022
How to Choose a Social Media Management Tool for Your Business
Our experts over here at The Ward Group are here to guide you through the overwhelming space that is social media marketing!
- Aug 23, 2022
It's the Ad-pocalypse!
Wait--what's happening with Netflix?! The Ward Group is here to break down what's new with this streaming service!
- Jul 20, 2022
Don't Doubt the Power of Digital Audio
Let's explore the vast sea that is digital audio! Watch out, though, this giant is only going to continue to grow.
- Jul 20, 2022
Responsive Search Ads 101: Navigating the Constant Changes in Paid Search Advertising
It seems like Google is constantly changing. Well, we've got your back, and we are ready to demystify the concept of Responsive Search Ads!
- Jul 20, 2022
Surprise-- Outdoor Advertising Isn't Dead
Yes, we are in the age of digital media. However, outdoor advertising is needed now more than ever before.
- Jun 21, 2022
The Game Has Changed - The Evolution of Organic Reach in Social Media Marketing
Got questions about how the social media marketing landscape has changed over the years? Well, we've got your back-- insights and all!
- Jun 21, 2022
What's Up With Impression-Based TV Buying?
How is TV consumption currently being measured amidst an ever-evolving media landscape that is balancing both linear and streaming TV?
- Jun 21, 2022
Why Transparency from Advertising Agencies is Crucial
How can you, as an agency, remain transparent with your clients while navigating the tricky terrain that is advertising?
bottom of page