While some parts of the ad industry are certain to see losses, COVID-19 isn't effecting everyone in the same way.

OTT programmatic buying has the potential to be a great investment. But with the good, we also must be aware of the challenges.

The Google Partners badge used to signify a paid search agency's expertise. With new changes, will this program even be worth it anymore?

Before you dive headfirst into CTV advertising, here’s a crash course on the opportunities and challenges you’ll face along the way.

Political advertising activities have a measurable impact on ad buys from digital to print in markets across the country.

It’s not always as easy as it sounds to find success from advertising on social media. Allow us to be your digital matchmakers!

By making a few changes, digital buyers can respect the concerns around privacy without sacrificing their audience targeting capabilities.

Radio marketing in small and medium markets can present a great opportunity for your brand, but you need to understand what's in store.

In 2019, some ads were able to make a larger impact than others. Which brands became a household name last year - and how'd they do it?

Podcast sponsorship faces the same challenges that audio has faced since the first radio ad aired in 1922 - how do we know it's working?

How should our fellow media buyers, advertisers, marketers and media impresarios prepare for the coming decade?

Question: should brands have a print media plan, or should they allot their print budget to digital channels? Well, here's the answer.

Follow these best practices to ensure that you harness the buying power of multicultural consumers and don't squander your budget.

Is it a smart play to shift ad spend to the new sports OTT platforms shaking up the Pay TV landscape?

Encourage spontaneous giving for your organization this holiday season!

Today, outdoor media buying opportunities include a variety of formats and placements. Learn how to make the most of the world around you!

There’s more to celebrate every year than just the major national holidays. Learn how to market for the other 1,500 holidays!

TV and digital media buys are not mutually exclusive. Learn how to build the best campaign with both!

No matter where you need your ads to be, media negotiation is an essential part of the process to ensure you are getting the best value.

What can creatives and media buyers do together to stave off the foreboding sensation of holiday creep and save Christmas?