Negotiations with a network play a significant role in the cost of local cable advertising. This is how to haggle with the best of them.

With the implementation of Apple's new privacy policy, it's time to adjust our approach to a new, more privacy-oriented framework.

OOH is not only surviving, it’s thriving. This is how to make the most of the digital out-of-home palooza.

While the Upfronts aren’t a good determinator of the TV networks' total ad revenue, they do show where dollars are being spent.

In these uncertain marketing times, fall back on the lessons of our advertising ancestors to create a digital media buying strategy.

If you learn the ins and outs of TV media buying 101, you’ll be in a much more advantageous position to collaborate with your media buyers.

A digital ad tax can generate revenue without raising taxes on citizens, but taxing digital ads isn't simple. This is what you need to know.

Above everything else, employing smart media buying and planning practices is the biggest determiner of a successful ad campaign.

There are many different types of digital advertising. Which ones will be the most cost-effective for your brand?

The fragmentation of the industry can be quite frustrating for advertisers, but Spotify is working to change that.

Despite the incredible advantages of digital media planning and buying, this (relatively) new frontier does come with its challenges.

If you’ve started to see your digital ad efforts stagnate, it’s time you diversify your media mix with these traditional media buys.

Google's answer to what comes after third-party cookies is the Privacy Sandbox, a collection of proposed privacy tools.

When you’re in the business of advertising to other businesses, you need media planning services calibrated specifically for this audience.

Before you invest media dollars into over the top advertising, make sure to take a look at all the numbers.

Eventually, people will return to their regularly scheduled activities, and you need to start planning for that future now.

On the surface, digital and outdoor media don’t have much in common, but they interact in surprisingly successful ways.

As you investigate how you want to utilize adtech and martech, here are a few things to keep in mind in 2021 and beyond.

Coming in May, Google will begin measuring the user experience of webpages to determine a page’s rank. Will you be ready?

We already know investing in radio marketing is effective, but for an even greater impact, pair it with your digital marketing strategy.