Don't Be Scared of a Bit of Beneficial Brand Building!
Where Have All the Brand-Builders Gone? In the current state of marketing affairs, digital media has become such a behemoth that brands...
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- Sep 20
Influencer Marketing: The Strategy That Has Overtaken Social Media
“Influencer.” You’ve definitely encountered them in your social media world. We’ve got the scoop on this latest marketing strategy!
- Sep 20
"Hey Google, What's Up With Universal Analytics?"
Have you heard? It’s almost time to say "bye" to Google’s Universal Analytics! We are here to help guide you through these changes!
- Aug 23
Landing Page Optimization Techniques for Increasing Lead Generation
Help-- I think my website is working against me! How do I optimize my website to ensure I'm captivating users?!
- Aug 23
How to Choose a Social Media Management Tool for Your Business
Our experts over here at The Ward Group are here to guide you through the overwhelming space that is social media marketing!
- Aug 23
It's the Ad-pocalypse!
Wait--what's happening with Netflix?! The Ward Group is here to break down what's new with this streaming service!
- Jul 20
Don't Doubt the Power of Digital Audio
Let's explore the vast sea that is digital audio! Watch out, though, this giant is only going to continue to grow.
- Jul 20
Responsive Search Ads 101: Navigating the Constant Changes in Paid Search Advertising
It seems like Google is constantly changing. Well, we've got your back, and we are ready to demystify the concept of Responsive Search Ads!
- Jul 20
Surprise-- Outdoor Advertising Isn't Dead
Yes, we are in the age of digital media. However, outdoor advertising is needed now more than ever before.
- Jun 21
The Game Has Changed - The Evolution of Organic Reach in Social Media Marketing
Got questions about how the social media marketing landscape has changed over the years? Well, we've got your back-- insights and all!
- Jun 21
What's Up With Impression-Based TV Buying?
How is TV consumption currently being measured amidst an ever-evolving media landscape that is balancing both linear and streaming TV?
- Jun 21
Why Transparency from Advertising Agencies is Crucial
How can you, as an agency, remain transparent with your clients while navigating the tricky terrain that is advertising?
- May 20
Breaking the Conversion Tracking Myth
How can a brand that doesn't have a purchase action or lead event still see success from conversion tracking? Answer: Soft Conversions.
- May 20
The Issue with Quality in Programmatic
Just like most things in life, Programmatic Media Buying has it's pros and cons. Let's evaluate the issue of low-quality inventory!
- Apr 18
Getting on Board with Digital Out-of-Home
Static OOH is a classic staple of any media plan, but DOOH provides unique capabilities many brands don't leverage enough. Let's jump in!
- Apr 11
What's the Latest on Privacy in Digital Media?
We're all waiting to see how privacy changes like iOS 14 & the Privacy Sandbox will affect digital media. Here's the most recent change.
- Apr 11
Welcome to the Future: Web3 & The Metaverse Introduced
Are the days of the internet we know numbered? Let's get futuristic with Web3 & the Metaverse.
- Mar 23
Google Ads – Embrace the Change
The only things that stays the same in Google Ads is change. See what new developments have already been announced in 2022!
- Mar 18
TikTok Advertising: It’s Here to Stay
TikTok! The clock is striking for the new social media giant. See why TikTok is not just for kids anymore.
- Jan 28
How Did Streaming Do in 2021?
2021 was another great year for streaming, but that doesn't mean all was rosy. Here are the highlights.