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When did a gallon of gas cost about the same as a pound of bacon? In 1985. You remember that year, don’t you? 

The Bad News:

  • Coca-Cola introduced “New Coke” in what many observers declared to be the worst marketing blunder in history

  • The average 30-second spot in the Super Bowl reached the milestone of $500,000

  • Route 66 was officially removed from the United States Highway System

  • The Unabomber took his first victim 

The Good News:

  • The Titanic was finally located on the seafloor of the Atlantic Ocean

  • Live Aid concerts uplinked globally to raise $125 MM in response to the Ethiopian famine

  • Michael Jordan became the NBA “Rookie of the Year”

  • Microsoft Corporation released the first version of Windows, Windows 1.0

The BEST News

Shirley Ward took the leap of faith to establish a new type of independent media agency, one providing unprecedented levels of attentive partnership and transparency to embody the meaning of the term stewardship.

We celebrate The Ward Group's 35 years, along with the more than 150 brands we have served since our doors opened in 1985!




The Ward Group is one of the most tenured independent media buying firms in the Southwest.  Since 1985, media planning and buying has been our core competency and sole focus.  It is our passion!  Our media buying strategy begins with a very simple philosophy that we follow daily.  That is, we treat every dollar we invest as if it were our own.  In looking at your money as if it is ours, we make sure it is working as hard as possible to achieve your objectives.


At the Ward Group, we have a very goal-oriented, rigorous process for addressing clients’ communication challenges.  The planning process is thorough, disciplined and grounded in research.  The output of this process is a strategic focus and sound media executions that are relevant to the audience and revenue-generating for the brand. 


We have a superb team of professionals that is charged with producing the best possible outcomes for the brands with which we are entrusted.  It's a responsibility that we accept and enjoy.  Our goal is to create a place that people want to work with and for.  We work hard to achieve that goal every day.





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